Master Talks

A talk program to have an in-depth discussion and share creative inspiration on various topics with experts.

Special Talk Celebrating the Collaboration between the Game “DAVE THE DIVER” and Hyundai Motor Company

Hyundai Motor Company’s iconic heritage model, the Pony Pickup, appears in “In the Jungle,” the latest expansion content of the global hit game “DAVE THE DIVER.” Join a special talk featuring Jaeho Hwang, CEO of game developer MINTROCKET, and a Hyundai Motor Company brand heritage representative, and discover the collaboration story where gaming meets heritage mobility.

Program Ended

2026.07.21

Recommended for

12 years and older

Operating hours

July 21(Tue), 15:00 ~ 17:00

Duration

90minutes

Precautions

This program is available on a first-come, first-served basis and may close early.

Seating is open, and snacks will be provided to participants.

Participant check-in and snack distribution will begin at the information desk 30 minutes before the program starts.

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TCR Special Exhibition – Master Talk

From the origins of TCR to why Hyundai chose it, join a special master talk featuring F1 commentator Yoon Jaesoo (CERO) and Jang Jiha, Senior Research Engineer from Hyundai’s N Performance Experience Team. Discover the hidden appeal of TCR, a form of motorsport that is closer to everyday life than F1, and go behind the scenes of Hyundai N’s TCR racing story.

Program Ended

2026.04.25

Recommended for

Everyone

Operating hours

April 25(Sat), 15:00 ~ 17:00

Duration

120minutes

Precautions

Registration is first-come, first-served and may close early.

Parking space is limited and parking may be difficult. We recommend using public transportation whenever possible.

This is a one-time program with limited capacity, and attendance by proxy is not permitted.

If you do not attend on the day, participation in future programs may be restricted.

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Design Talk with Hyundai Motor CMF Designers

CMF is a design field that explores Color, Material, and Finishing. In this session, Hyundai Motor’s CMF designers will share the vehicle design development process and guide you through discovering insights into sustainable design.

Program Ended

2025.11.29

Recommended for

Everyone

Operating hours

November 29(Sat), 15:00 ~ 17:00

Duration

120minutes

Precautions

Fees will cover all learning materials/program photos and include 1 children’s ticket to experience exhibits.

This program is a one-time session with limited capacity, and substitute participation is not permitted.

If you are absent on the day of the program, future participation may be restricted.

As this program is conducted in groups, please arrive at the Information Desk 15 minutes before the scheduled start time to confirm the briefing location and collect your name tag.

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Heritage Station #One step further

We invite you to the Heritage Station, specially prepared in celebration of the special exhibition One step further, once more the first step at Hyundai Motorstudio Seoul, commemorating the production of 100 million units. Join Kwon Gyu-hyuk, the head of Hyundai's Brand Heritage team, and former automotive journalist turned columnist, Lee Dong-Hee, to trace the trajectory of producing 100 million units. Don’t miss the behind-the-scenes stories of the Tiburon restoration project from automotive expert Lyu Min, Senior Editor. This event exclusively unveils never-before-seen restored vehicles. Experience the journey of Hyundai's 100 million unit heritage written together with our customers.

Program Ended

2024.11.05

Recommended for

Adults

Operating hours

November 5(Tue), 19:00 ~ 20:30

Duration

90minutes

Precautions

This program is limited participants per session and unregistered individuals are not allowed in the program.

Participation may be restricted to guests who are not within the recommended age range.

Participations can enter the venue from 18:30.

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Master Talks #Culture

Experience the heartfelt emotions of the short film "Night Fishing" through an engaging fan interview. Join the special master talk at Hyundai Motorstudio Seoul with directors Moon Byoung-gon and Hong Seok-jae. This event invites you to explore the unique concepts and philosophies behind independent films and discuss various filmmaking methods from the perspectives of both directors and audience members.

Program Ended

2024.08.17

Recommended for

Adults

Operating hours

August 17(Sat), 16:30 ~ 18:00

Duration

90minutes

Precautions

This program is limited participants per session and unregistered individuals are not allowed in the program.

Participation may be restricted to guests who are not within the recommended age range.

Participations can enter the venue from 16:00.

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Heritage Station #Scoupe

Hyundai Motorstudio Seoul Heritage Station, third session. We have prepared a story about various car cultures that began with the fun of driving first enjoyed with the Scoupe. We are joined by Kwon Gyu-hyuk, manager in charge of brand heritage at Hyundai Motor Company, manager Il-han Yoon, who will share various moments of the N brand, and Jeong-heon Lee, CEO of Auto Media, who will introduce car tuning culture.

Program Ended

2024.07.13

Recommended for

Adults

Operating hours

July 13(Sat), 16:30 ~ 18:00

Duration

90minutes

Precautions

Fees will cover souvenirs and a drink of PaulBassett.

This program is limited to 50 participants per session and unregistered individuals are not allowed in the program.

Participation may be restricted to guests who are not within the recommended age range.

Participations can enter the venue from 16:00.

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Heritage Station #Galloper

The second installment of the Hyundai Motorstudio Seoul Heritage Station. Talk about Hyundai Motor Company's SUV heritage that started with the Galloper, the story behind the restoration of the Galloper, and the SUV that made a trendy outdoor lifestyle possible. This talk will be held together with Kwon Gyu-hyuk, senior manager in charge of brand heritage at Hyundai Motor Company, senior researcher Kwon Jong-hyuk, who owns a Galloper, and camping creator jojocamping.

Program Ended

2024.06.01

Recommended for

Adults

Operating hours

June 1(Sat), 16:30 ~ 18:00

Duration

90minutes

Precautions

Fees will cover souvenirs and a drink of PaulBassett.

This program is limited to 30 participants per session and unregistered individuals are not allowed in the program.

Participation may be restricted to guests who are not within the recommended age range.

Participations can enter the venue from 16:00.

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Heritage Station #Pony

A talk program about inspiration, culture, and design stories for the present and future found in Korea's first independently produced models, Pony and Heritage, with a panelist who is developing automobile culture (CEO In Taek Yeo of Peaches).

Program Ended

2024.04.27

Recommended for

Adults

Operating hours

April 27(Sat), 13:30 ~ 15:00

Duration

90minutes

Precautions

Fees will cover souvenirs and a drink of PaulBassett.

This program is limited to 30 participants per session and unregistered individuals are not allowed in the program.

Participation may be restricted to guests who are not within the recommended age range.

Participations can enter the venue from 13:00.

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Master Talks #Heritage

[Hyundai Motors EV Heritage] This is a program to hear and talk about the Hyundai Motors EV Heritage from former CEO of Hyundai Motors Lee Chung-gu, Hyundai’s head of Interior Design Ha Hak-soo, automotive columnist Ha Jang-hyeon, and EV development engineer in the 1990s. Also, the Seoul special exhibition titled Hyundai EV Heritage will be held between November 16 and 21.

Program Ended

2021.11.20

Recommended for

Over 14

Operating hours

November 20(Sat), 16:00 ~ 18:00

Duration

120minutes

Precautions

Application will close as soon as capacity has been reached.

The event takes place in line with relevant COVID-19 guidelines and rules.

The program is subject to change as the COVID-19 social distancing rules update.

Applicants are admitted only since the number of participants is limited per session.

Please arrive 15 minutes before the program begins and check in at the front desk.

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