Hyundai Motor Vision

Progress for Humanity

We exist to contribute towards moving humanity in a better direction.
At Hyundai, we start by putting a human face on everything we do.
We believe progress is meaningless unless it serves humanity.
We measure real progress by its positive impact,
and we don't pursue innovation for the sake of innovation.

Being a first mover means standing by your convictions,
even if it means going against conventional.
Whether it's vehicles powered by hydrogen, autonomous driving,
advanced air mobility, or automated robots,
a strong viewpoint on the future of mobility that is deeply connected with a sense of humanity.

Hyundai Motorstudio's Vision

From a means for human mobility to a space of moving human minds

For the past 50 years, Hyundai Motor has been dedicated to evolving the in-car experience into something safer and more convenient, a crucial aspect of life.
Hyundai Motorstudio acts as a brand space that delivers innovative and sustainable experiences mediated by cars, continuing these experiences in physical spaces, communicating the brand's innovative spirit and experimental nature through new endeavors.

Mission

Hyundai Motorstudio seeks to offer intriguing sentiments to customers and be a space of special experience.
At each location, themed around local insights and accompanied by an 'GURU,' our experience companions, we provide people-centered services to convey the values of Hyundai Motor.

Brand essence

We guide our customers on a journey where they can simultaneously experience the past and future of mobility in a space filled with diverse perspectives and sensations.
Through experiences in a unique, architectural, and interactive space, we hope that customers will be inspired during their time with Hyundai and feel part of the ongoing progress of humanity.