What is Hyundai Motorstudio?

Hyundai Motor Vision

Progress for Humanity

At Hyundai, we start by putting a human face on everything we do.
We believe progress is meaningless unless it serves humanity.
We measure real progress by its positive impact,
and we don't pursue innovation for the sake of innovation.

Being a first mover means standing by your convictions,
even if it means going against conventional.
Whether it's vehicles powered by hydrogen, autonomous driving,
advanced air mobility, or automated robots,
a strong viewpoint on the future of mobility that is deeply connected with a sense of humanity.

We do it for the people - for a living environment free of limitations, safe, and fair -
for everyone, everything, and everywhere.

Progress for Humanity.
We are here to do the right thing for humanity

Hyundai Motorstudio's Vision

From a means for human mobility to a space of moving human minds

Cars reborn as a life companion beyond a simple mode of transport. Hyundai Motorstudio presents a whole new car experience.


Hyundai Motorstudio seeks to offer intriguing sentiments to customers and be a space of special experience. It will maintain the relationship with customers and continue to deliver the value of Hyundai Motor Company.

Brand Essence

In order to realize the value of Hyundai Motorstudio, we don't remain satisfied with what we have today and are making future-oriented efforts. These efforts are fun, impressive and in pursuit of something new that anyone can enjoy. The beauty of this novelty will be refined sophistication that everyone will look up to.

The value of Hyundai Motorstudio is created new through a collection of experiments: future-oriented experiments beyond where we are now; fun & impressive experiments; and, beautiful experiments with refined sophistication.