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HYUNDAI MOTORSTUDIO SEOUL

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GURU

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GURU :
Car Culture Specialist,
providing Best Service
Ever

What makes for great service? Hyundai Motorstudio Seoul believes that the essence of service lies in the word ‘human’.
Hyundai Motorstudio is based on this philosophy and now is perfectly staffed with experts and specialists including ‘Gurus’, ‘Curators’, and ‘Car Masters’ to provide the best service in each field of the business. In particular, Guru, referring to a ‘wise man’ or ‘intellectual’ in Indian language, represents a specialist of car culture here. Available only at Hyundai Motorstudio Seoul, Guru is a friendly consultant offering various stories, knowledge, and advice about cars and car culture. He/she is not only the first one to greet customers and find out their needs, but also the one who immediately answers all their questions on Hyundai Motorstudio Seoul and car culture. Through a ‘sincere interchange’ between customer and Guru, Hyundai Motorstudio Seoul will keep providing the best experience to customers by building customer confidence, truly resonating with them, and enhancing the overall service quality.

  • We Wear Brand Philosophy.
    We Greet Customers.
    The uniform suit of the Guru is created based on the brand’s philosophy of ‘human’.
    Based on the concept ‘Modern Sporty & Professional’, the design was inspired by ‘Racing Culture’, one of the most dynamic forms of human life and activity.

    The details of the uniform, certainly reminding us of a ‘car racing suit’, complete the image of the Guru as a true car specialist who is always prepared to assist customers.
    The ‘rendezvous zipper’ design at the center of uniform, symbolizing a seat belt, stands for safety which is the brand’s core value and signifies the company ethos of putting customers before all else.
    Zipping up before meeting the customers – the Guru believes this is the process of wearing the brand’s philosophy.

    The highlighted detail design, made up of the brand identity, pen and name tag as elements, represents the Guru’s efforts and sincerity to provide the best service to customers as an individual ambassador of Hyundai Motorstudio Seoul.
  • In Search of Subtle Values of Art Projects
    Various art projects at Hyundai Motorstudio present interesting messages and enriching values to customers.

    Listen to what the Curators - armed with specialized knowledge and information- have to say. You will learn about culture, art, and Hyundai Motor Life’s values that may not be widely known to the public.
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