Show consistent and unified images of Hyundai Motorstudio Seoul.
The design reflects its philosophy on communication methods such as the name card of gurus, floor guides, and PR materials.
All generated contents of Hyundai Motorstudio Seoul have consistent principles. The 'Global Brandshop Guideline’ defines the basic form of naming, logos, and typography, and applies a detailed design guide. Through the guideline, Hyundai Motorstudio Seoul builds visual identity and gives a unified image to customers.
iF Design Award
Won the main prize
The identity expressing special logos and exclusive colors of Hyundai Motorstudio Seoul won the grand prize in the Communication Design category at the 2015 iF Design Award.