As part of an effort to offer products that resonate with the newly emerging automotive lifestyle and culture, Hyundai Motor presents ‘HYUNDAI COLLECTION’ as lifestyle products that bring to life new thinking and new possibilities to everyday objects.
HYUNDAI COLLECTION looks to reflect the direction of Hyundai Motor Company’s brand and expresses our ideal of creating simple and appropriate, yet unique offerings in everyday products. Focused on simple design seeking simplicity from reduced forms and materials in a creative way, HYUNDAI COLLECTION
Lifestyle design to add a short moment of breeze on your daily life with more value from reduced lines and forms Some items may not be on exhibition
Could a portable stool satisfy all the needs of portability, usability and aesthetics?The Stool, one of the main items of HYUNDAI COLLECTION addresses this question appropriately by considering its aesthetic value and functional form in both the folded and open states. Cut and formed from a simple circle, the stool’s form expresses a restrained aesthetic design. The legs open at different angles to a unique stance and fold to tuck neatly under the seat, maximizing portability. A hidden hinge lock keeps the legs in place in both folded and open states.The HYUNDAI COLLECTION considers all the details, visible and hidden, to create modern premium values.
02 Spoon set
Does a package have to be disposable?The HYUNDAI COLLECTION Spoon Set rethinks and questions the conventional idea of a product package. The package is an integrated case that considers further usability and functionality. The knife and the ladle also serve to contain all the parts for easy storage and portability. The Spoon Set goes beyond simplicity in form to provide a delightful, unexpected functionality.The simple, unified form of the Spoon Set maintains a consistent look & feel and delivers new values.
The lighting of HYUNDAI COLLECTION is inspired by the sun-visor, A-pillar and dashboard of a car. All parts are designed to be foldable, reducing any wasted storage and packaging space. The portable one uses solar panels and can be used without any other power sources. The series of HYUNDAI COLLECTION Lighting includes a table, floor, portable and a ceiling light type.
A good day starts with HYUNDAI COLLECTION daily items that are closer to your hands. Daily collection offers well designed apparel. bags & accessories, and stationery that make your lifestyle simple and enjoyable.
Fashion collection consists of daily items such as short-sleeve tees and hoodies. Make your day active with tees that have a car illustration for kids and stylish pattern for adults. - Color for Kids: Light Blue/Yellow/White/Black - Color for Adults: Grey/Navy/White/Black
02 BAGS & ACCESSORIES
Wallet and card holder, made with a high-quality leather, bring you the refined daily lifestyle. Boston bag with a simple design language, make your life easier with features that are vital for your leisure time.
Stationery collection includes high-quality goods such as tablet organizer, diary, note pad, and pens. Simply designed, but rich items will be always stylish in your daily life even in the long run.